www.KendiEveryday.com
Kendi Everyday is a blog with one
clear purpose, seeing what Kendi Skeen wears everyday. What makes the blog
successful is how the reader can relate to the writer, or more appropriately
the model as the blog is mostly photograph based. All of Skeen’s text is very
casual, and very short.
While the
outfits Skeen posts are fashion forward, they are also outfits the average
woman would wear. Her blog draws the
attention of fifteen thousand followers for her unique takes on fashion, the
blog also draws the attention because of a variety of other very intentional page
style.
Something
that makes Skeen’s site different than many fashion blogs is that she links
anything she wears up to the store that you can buy it at. It allows the reader
the ability to create every outfit she posts. This makes Skeen’s site a
resource to readers, as well as an inspiration board they can come to and get
ideas.
Though
Skeen makes it sound like her style is for the regular woman, she tends to wear
and advertise for high-end brands. The brands are not necessarily affordable
for all of her readers, especially the poor college students.
The second
thing she has that sets her blog apart from others is her particular style of
photograph. Skeen and her husband stop everyday in various places to take
photographs of her outfits, but the photos set her blog apart. The picture
Skeen’s husband is a professional photographer and the pictures have perfect
lighting, high quality, and an artistic touch.
Skeen keeps
her blog sleek and updated consistently. She updates her outfit posts almost
daily, but she also updates the graphics and design consistently also. Since
the blog is fashion driven, as the style of clothes change between seasons and
as the years pass, the blog changes as well.
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