It's Not Complicated
1. The visual effects used to show the audience where the commercial takes place is the surroundings of being in a school room. The kids sitting on the ground with the host help it resinate more as well.
2. There really are no sounds effects other than the voices of the kids to define the action shown in the commercial.
3. A spokesperson format is used in this commercial, though not in the traditional sense. Because the advertisement is trying to communicate that doing two things at once is better to sell that their phone service lets you talk on the phone and surf the web at the same time.
4. The ad is a man mediating a conversation of elementary school students as he poses one question; is doing two things at once better than not? The commercial aids the idea that the answer to that questions isn't complicated because even kids can answer it.
5. The target market of the ad is people seeking to change cell phone services, and giving them a reason why.
6. The benefits that ad offers is a multi tasking cell phone coverage. The ad isn't promoting a new phone, but instead it is offering a service on the phone that not everyone can provide.
7. The call to action on the ad is to go to AT&T to get more information about changing services.
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